April’s Seminar: The Art of Designing a Winning Price


Thank you to 3BD Solutions, Inc. for sponsoring April’s seminar. They will present a brief presentation on Azul, a web application that helps Subcontract Administrators meet the complex challenges of compliant contract administration. 

Program Date and Time

Friday, April 21, 2017, 8:30AM – 10:30AM. Registration, breakfast and networking starts at 7:30AM.

Program Location

UNICOM Technology Park Conference Center, 15000 Conference Center Drive, Chantilly, VA 20151.

Program Description

Imagine you are confident about your best value technical proposal and you’ve put enormous resources into crafting it. You impatiently wait to find out if you won. But you lose. Was price a deciding factor? Pricing strategy is not just about taking the cost and slapping a profit on the numbers. It is an art. In today’s environment of lean budgets and strong competition, price is more a factor now than ever before – even if the bid is a best value.

Top Takeaways

  1. Learn the top five pricing strategies most overlook
  2. Discover the most common pitfalls of pricing
  3. Find out what most organizations do to achieve a winning price

Target Audience

  • Government acquisition and contracts professionals
  • Organization business development leaders
  • Capture and proposal managers

About The Speaker

Marsha Lindquist, President of Granite Leadership Strategies, Inc. is an experienced price proposal manager and contracts professional. She is an expert in price proposal management and development, pricing strategy, and prices that win techniques.

Ms. Lindquist has built a tradition of quality consulting to Government contractors for over 30 years. Marsha has developed a wide-ranging experience with Government contracting firms – most specifically for scientific and high technology companies. What distinguishes Marsha from others is her ability to provide innovative solutions to problems you face in today’s dynamic business environment.

Ms. Lindquist has achieved the distinguished title of National Contract Management Association Fellow and the Association of Proposal Management Professional Practitioner Level Accreditation. She is described by clients as tenacious and a true pro.

Program Cost

Earn 2 hours of Continuing Professional Education (CPE) credits! Join us for an informative presentation, a hot breakfast, and an opportunity to network with fellow contract professionals, all for only $40 (NCMA members; $45 for non-members). Our event cancellation policy is here and our inclement weather policy is here.

Register Now

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