Beyond Basics Strategic Pricing

The Chapter welcomes back Marsha Lindquist to discuss how you go beyond the basics in developing your pricing strategy.


Program Description

Discover how you can go beyond the basics in developing your pricing strategy.  Getting the basics down first is critical to embracing the rhythm of strategic pricing….and there is more. Once you have mastered the basic techniques and considerations, you are ready to discover how your competition will look at their price and what your customer will look for. You’ll learn how to portray the value you offer in several ways throughout your pricing and in the narrative and graphics you build.  In today’s environment, it takes using additional tools in your toolbox to get the winning edge.

In this seminar attendees will learn about:

  • Discover how your competition will look at their price
  • Find out what your customer is looking for
  • Determine the value you bring & how to portray that
  • Getting noticed through graphics in the business volume


Friday, April 12, 2019, 8:30AM to 10:30AM Registration, Breakfast, and Networking Start at 7:30AM


UNICOM Technology Park Conference Center

15000 Conference Center Drive
Chantilly, VA 20151

UNICOM Technology Park Conference Center

The Chapter plans to broadcast this seminar live over the Internet using Twitter’s Periscope service. This is part of the Chapter’s strategy of making our offerings available virtually to increase membership participation. There is no charge! Viewers do not need to register for this seminar to watch the broadcast; however, the Chapter cannot issue an attendance certificate or CPE credits at this time.

There are several ways to join the broadcast:

  • Use the on air button below. This will launch the Periscope app on your iOS or Android device (account required) or take you to Periscope’s website from your computer (account not required). Note that if you do not have an account you are not able to participate in the chat.
  • Go directly to the Chapter’s Periscope page at 8:30AM by clicking here.
  • Follow us on Twitter. We will tweet when the broadcast starts and you can watch right from that tweet.

The Chapter will update this page if we encounter technical difficulties and cannot broadcast the seminar.


The Presenter

Marsha Lindquist, Granite Leadership Strategies

Marsha Lindquist is an experienced price proposal manager & contracts professional.  She is an expert in cost proposal management, development & pricing strategy. Marsha has built a tradition of quality consulting to Government contractors for over 30 years. She has wide-ranging experience with Government contracting firms–mostly scientific & high technology companies. Marsha is adept in persuasive pricing that wins & is masterful in authoring customer-focused winning pricing strategies. Ms. Lindquist has achieved the distinguished title of NCMA Fellow & APMP Practitioner. You can reach Marsha at or email her at or by calling her at 480-513-1132.


Other Details

In order to save on printing costs and to give people an option to use a laptop or tablet, we will email the seminar presentation and any materials prior to the event provided the speaker agrees. The UNICOM Technology Park Conference Center provides complimentary Wi-Fi if you prefer to download the presentation files on the day of the event. We will NOT have printed copies available the day of the event. Our event cancellation and inclement weather policy is here.

Reach Us

You can contact us by filling out the form or using one of the methods below.

P.O. Box 231324
Centreville, VA 20120

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