Your company can have excellent and technically proficient pricing experts but still fail to achieve that industry-wide goal of increased win percentage. If your company doesn’t have a formal pricing process which includes the pricing team in the procurement during all stages, you are missing opportunities to dramatically improve your proposals.  The focus here is on the pricing process.  To be a winner, you must create a compelling proposal that incorporates strategy, analysis and tough decision – all three require an investment of time and tested repeatable methods.  Winners do that.

Marsha Lindquist is an experienced price proposal manager & contracts professional.  She is an expert in cost proposal management, development & pricing strategy. Marsha has built a tradition of quality consulting to Government contractors for over 30 years. She has wide-ranging experience with Government contracting firms–mostly scientific & high technology companies. Marsha is adept in persuasive pricing that wins & is masterful in authoring customer-focused winning pricing strategies. Marsha works with her clients on concepts that help people cut through the irrelevant, zero in on the things that distinguish, and create value. She is described by clients as tenacious and a true pro.  Ms. Lindquist has achieved the distinguished titles of NCMA Fellow, APMP Fellows & APMP Practitioner. Marsha can be often seen hiking with her dog Ziva  – a young Australian Shepherd with lots of energy.